Privacy Policy

Clacton Car Sales Ltd ("we", "us", "our") is a company registered in England and Wales (Company Reg. No. 08475118, VAT No. 159794840, FCA No. 1030080). Our registered address is 360 St Johns Road, Clacton-on-Sea, Essex, CO16 8DS. We are the controller of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect and process the following categories of personal data:

• Contact details: name, email address, phone number, and postal address when you make an enquiry or use our contact forms.
• Vehicle enquiry data: details of vehicles you express interest in, including stock IDs and registration numbers submitted via our MOT checker.
• Finance enquiry data: information you provide when applying for finance through our partner Autobahn Finance.
• Usage data: anonymised analytics data about how you use our website, collected via Google Analytics.
• Technical data: IP address, browser type, and device information collected automatically when you visit our site.

We process your personal data for the following lawful purposes:

• To respond to your enquiries about vehicles, finance, MOT checks, and other services.
• To process finance applications through our partner, Autobahn Finance.
• To provide MOT and tax checking services using DVLA data.
• To improve our website, services, and customer experience.
• To comply with legal and regulatory obligations.

We process your data based on your consent, our legitimate business interests, and our legal obligations under UK GDPR.

We do not sell your personal data. We may share your information with:

• Autobahn Finance (21st Century Vehicles Ltd) — for processing finance applications.
• DVLA — for retrieving MOT and tax status via official APIs.
• Google Analytics — for anonymised website usage analytics.
• Service providers — hosting, email, and IT services under data processing agreements.
• Regulatory authorities — where required by law, including the FCA and HMRC.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and regulatory requirements. Vehicle enquiry data is typically retained for up to 24 months. Finance application data is retained in accordance with FCA requirements, typically up to 6 years.

Under UK GDPR, you have the following rights regarding your personal data:

• The right to be informed about how we use your data.
• The right of access to your personal data.
• The right to rectification of inaccurate data.
• The right to erasure ("right to be forgotten").
• The right to restrict processing.
• The right to data portability.
• The right to object to processing.
• Rights regarding automated decision-making and profiling.

To exercise any of these rights, please contact us at sales@clactoncarsales.co.uk.

Our website uses cookies to improve your browsing experience and to collect anonymised analytics data. You can control cookies through your browser settings. We use Google Analytics to understand how visitors use our site, with data processed in accordance with Google's privacy policy.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. This includes SSL/TLS encryption, secure server infrastructure, and access controls. Our website enforces HTTPS with HSTS and uses a strict Content-Security-Policy.

Your personal data is primarily processed within the United Kingdom and European Economic Area. Where data is processed outside the UK/EEA (e.g., by Google Analytics), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or the UK International Data Transfer Agreement.

If you have a complaint about how we handle your personal data, please contact us first at sales@clactoncarsales.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: